WELCOME, SALIENT

We believe that strong men lead to a strong society.

"Eat well, train hard and never give up!"

As the founder of SALIENTS® and a certified nutrition & diet consultant, Saj created ATHANASE™, the world's first superfood blend for men.

Saj believes men should strive to unlock their full potential. Not just for their own sake, but for the future of their families and communities. He states that men play a complex, pivotal role in shaping our society and as such, men must elevate many areas of their lives to fulfill this responsibility.

MAKE YOUR ANCESTORS PROUD

Our ancestors built the world we have today through blood, sweat and years. They fought tooth and nail to survive to give us a life of relative comfort.

Whilst the world isn't perfect, it's our duty to elevate each generation and strive for progress.

No excuses. Be successful. Do more and accomplish more.

Be the one to overcome your own traumas and also break the chain of generational trauma. And don't let the bloodline end with you.

LIVE YOUR LIFE ON GOD MODE

Start the quest and strive to be the best man you can be.

Reject victim mentality; play the cards you’ve been dealt.

Step out of your comfort zone and take risks.

No fear of failure, rejection or what people think of you.

Be confident and assertive; the world should know you exist.

With the goal of elevating not only your life, but your family and community as well.

EMBRACE MASCULINITY, REJECT MODERNITY

Masculinity is constantly in the spotlight nowadays

Whether it's to change us, politicise us or even ridicule us. We want men to embrace their natural masculinity

A word which means different things to men

But at its core is to become role models for others and future generations so they develop a strong sense of identity

In doing so, we ensure society thrives.

"Hard times create strong men, strong men create good times, good times create weak men, weak men create hard times." - Unknown

THINK CRITICALLY ABOUT THE WORLD

With the rise of social media, comes the rise of the hive mind and cancel culture.

Do we want to blindly pass judgement based on what we hear and conform to the majority? Or shall we invest the time to investigate for ourselves?

“The high-minded man must care more for the truth than for what people think.” - Aristotle

EAT CLEAN, TRAIN HARD

Train, lift, fight. Do what it takes to maximise your physical potential. Your mind also depends on it.

"It is a shame for a man to grow old without seeing the beauty and strength of which his body is capable"- Socrates

NURTURE FAMILY AND COMMUNITY

We're a social species, and whilst we are connected more than ever before -digitally- many people feel disconnected and isolated.

As natural-born leaders, take that responsibility and foster a community around you. Family, friends and colleagues. Build connections.

It's hard and takes time, but it's worth it and society will appreciate you.

“The family is one of nature's masterpieces.” —George Santayana

THE WORLD'S FIRST SUPERFOOD BLEND FOR MEN

ATHANASE

£28.00

LIVE LIFE ON GOD MODE with the SALIENT’s® Superfood Blend. Specially formulated for men to help conquer 7 areas:

	SEXUAL HEALTH
	ATHLETICISM
	MOOD & COGNITION
	RECOVERY & SLEEP
	GUT HEALTH
	IMMUNITY
	AESTHETICS

>> LEARN MORE

Positive effect

I’ve certainly felt more positive and will keep taking my daily dose. It’s interesting to note the concentration of each constituent is significantly higher than similar products.

Good supplement to fitness regime

I've been using Athanase for the last 4 weeks or so, I wanted to get back in shape. I used to run 5k in 19-20 mins but Covid and other issues had made me put on a little bit if weight so I was running around 26 to 27 mins when I started up at first. I now run 4 times a week and also do 30 mins of weights and cardio and have done this over the last 4 weeks using a protein shake and Athanase. I've lost half a stone, my body has firmed up, my 5k time is now at 23 minutes, but moreover my mood is better, vitality is better and even sleep is more sound and dreams bizarrely more vivid but not unpleasant. I'll be purchasing more Athanase as I continue on my fitness journey and hopefully I can get back to where I was or at least close to it!

Helping me

I think you need to nail a few things like sleep and food before starting these sups. I think this is really helping me.

Athanase

Really good trial been using a week and feet great

Brilliant stuff!

Genuinely have more energy, focus and wellbeing 1 week after starting on it.
Definitely will buy again.
Graham