As the founder of SALIENTS® and a certified nutrition & diet consultant, Saj created ATHANASE™, the world's first superfood blend for men.
Saj believes men should strive to unlock their full potential. Not just for their own sake, but for the future of their families and communities. He states that men play a complex, pivotal role in shaping our society and as such, men must elevate many areas of their lives to fulfill this responsibility.
MAKE YOUR ANCESTORS PROUD
Our ancestors built the world we have today through blood, sweat and years. They fought tooth and nail to survive to give us a life of relative comfort.
Whilst the world isn't perfect, it's our duty to elevate each generation and strive for progress.
No excuses. Be successful. Do more and accomplish more.
Be the one to overcome your own traumas and also break the chain of generational trauma. And don't let the bloodline end with you.
LIVE YOUR LIFE ON GOD MODE
Start the quest and strive to be the best man you can be.
Reject victim mentality; play the cards you’ve been dealt.
Step out of your comfort zone and take risks.
No fear of failure, rejection or what people think of you.
Be confident and assertive; the world should know you exist.
With the goal of elevating not only your life, but your family and community as well.
EMBRACE MASCULINITY, REJECT MODERNITY
Masculinity is constantly in the spotlight nowadays
Whether it's to change us, politicise us or even ridicule us. We want men to embrace their natural masculinity
A word which means different things to men
But at its core is to become role models for others and future generations so they develop a strong sense of identity
In doing so, we ensure society thrives.
"Hard times create strong men, strong men create good times, good times create weak men, weak men create hard times." - Unknown
THINK CRITICALLY ABOUT THE WORLD
With the rise of social media, comes the rise of the hive mind and cancel culture.
Do we want to blindly pass judgement based on what we hear and conform to the majority? Or shall we invest the time to investigate for ourselves?
“The high-minded man must care more for the truth than for what people think.” - Aristotle
EAT CLEAN, TRAIN HARD
Train, lift, fight. Do what it takes to maximise your physical potential. Your mind also depends on it.
"It is a shame for a man to grow old without seeing the beauty and strength of which his body is capable"- Socrates
NURTURE FAMILY AND COMMUNITY
We're a social species, and whilst we are connected more than ever before -digitally- many people feel disconnected and isolated.
As natural-born leaders, take that responsibility and foster a community around you. Family, friends and colleagues. Build connections.
It's hard and takes time, but it's worth it and society will appreciate you.
“The family is one of nature's masterpieces.” —George Santayana