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Rebranding from AMBROSIA to ATHANASE

by The Salients March 10, 2023 1 min read

Today we are announcing that we are planning on changing the name of AMBROSIA to ATHANASE during April 2023.

ATHANASIA refers to 'immortality'. Throughout history, many have sought after this ability. Whether it's Ambrosia in Greek Mythology, the Elixir of Life in Ancient Mesopotamia, Amrita described in Hindu scriptures, the River of Life in Islam and many more.

We thought it was fitting to retain this element within our branding for our superfood blend for men. After all, how we function inside is the key to how we perform in daily life and at SALIENTS®, we believe our hormones play a vital role in this.